Dolce & Gabbana has just launched its new fragrance, Dolce, at Saks Fifth Avenue – and it is expected to roll out to other retailers in by next month.

The sweet floral scent is in a rectangular-shaped bottle, adorned with a black ribbon and flower-shaped cap. The fragrance contains notes of White Water Lily and White Daffodil.

Canadian model Kate King is the face of the fragrance’s new campaign. Domenico Dolce shot the print ad, shown, alongside Stefano Gabbana as Creative Director.

The fashion duo recreated a garden of white flowers at the wall of a beautiful Sicilian home. A sexy commercial – in Italian with subtitles – features a Sicilian lemon farm.

Fueling P&G’s Growth in the Prestige Market

The Dolce & Gabbana brand, which P&G licenses from the famed Italian designer, is helping to fuel P&G’s growth in the prestige fragrance market.

P&G also markets Hugo Boss and Gucci – and its prestige fragrance business now generates an estimated $2.5 billion in sales a year. This accounts for more than 10 percent of the company’s total beauty unit revenue.

Prestige brands, which also includes SK-II high-end skin care, have tripled P&G’s sales and quadrupled profits since 2000.